Recently, a video of a Cotti Coffee employee destroying a standee of former spokesperson Wang Yibo sparked a huge uproar on social media. In the video, the store clerk deliberately cut up the standee's face and posted it with a caption, provoking widespread discontent and a boycott among fans. As the incident continued to escalate, Cotti issued a public statement of apology on February 28, announcing the termination of cooperation with the store involved and its closure, while promising to strengthen training and oversight of the material recycling process. This controversy has brought the issue of material handling standards after the termination of brand endorsement contracts to the forefront, and has once again drawn industry attention to the protection of artists' portrait rights. [more…]

On March 6, Luckin Coffee launched its spring new product "Biluochun Latte" and invited male model Lu Xianren as its推荐官, which unexpectedly sparked a fierce controversy online. The controversy centered on two points: Why invite a male model to endorse the brand right before March 8 Women's Day? And why spend big money on a model with low name recognition instead of giving out more coupons? In addition, issues such as the new product's higher price and excessive caffeine content kept the discussion heated. This article will provide a complete review of the incident while retaining Front Street Coffee's related recommendation information.| [more…]

On November 6th, Luckin Coffee launched an exclusive red cup for its sauce-flavored latte and invited Luo Xiang, a well-known law professor from Bilibili, to serve as its spokesperson, quickly sparking heated discussions online. Using classic cases like "outlaw Zhang San," Luo Xiang addressed consumers' concerns about driving safety after drinking coffee containing alcohol. This marks Luckin's first collaboration with an "internet celebrity" scholar, following previous spokespeople such as Tang Wei, Xiao Zhan, and Eileen Gu. However, after the endorsement news emerged, netizen reactions were polarized—some praised the keen insight, while others expressed dissatisfaction. This article will review the sequence of events, Luo Xiang's background, and reactions from all sides, and explore the considerations and challenges behind Luckin's marketing move. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Recently, after Luckin Coffee signed Jackson Yee as its brand ambassador, fans flocked to stores to take photos as mementos. However, some customers reported being discouraged by staff when photographing the in-store TV loop advertisements, with staff claiming photography was prohibited inside the stores. This incident sparked widespread discussion, with some employees confirming such a rule exists, while more employees said there were no related restrictions. Luckin's official customer service responded that there is no rule against taking photos and that they would verify the situation. The incident reflects inconsistent management standards across brand stores and has left fans disappointed in their expectations for ambassador promotions. Front Street Coffee follows developments in the coffee industry and brings you a summary of the entire incident. [more…]

Cramming before an exam is a scene you might not expect to see in a milk tea shop. Recently, netizens captured a ChaPanda employee hunched over a stack of color-printed materials at the counter, muttering to themselves and occasionally looking up to memorize things silently. Upon investigation, it turned out this was tied to ChaPanda's soon-to-be-officially-announced global premium brand ambassador, Cheng Yi. It's not unusual for a brand to have employees familiarize themselves with ambassador information in advance, but at the same time, they strictly prohibit any early leaks. Material control is so tight that stores must send back photos of unopened watermarked materials every night, and violating stores even face financial penalties and contract termination. Many interpret this as having learned from the disastrous Gu Ming x Love and Deepspace collaboration. However, some consumers believe that rather than spending so much effort memorizing materials, it would be better to thoroughly study the recipes and techniques—after all, drink quality is the foundation of repeat business. [more…]

Cotti Coffee's official announcement of a new brand ambassador triggered a surge in store orders, and Luckin Coffee's livestream channel promptly featured group-buying links that appeared to be riding the traffic. A coffee business war revolving around celebrity traffic seems to have quietly begun. As the traffic-driving effects of price wars and co-branded merchandise gradually wear off, brands are turning their eyes to fan groups willing to keep paying for their idols. Can this consumption shift from "buying the trinket while returning the pearl" to "spending for love" become a new path for coffee brands to break through? Under the halo of celebrity, will coffee itself be forgotten by consumers? [more…]

Recently, an instant black coffee called POSITIVE HOTEL has quickly gone viral thanks to celebrities holding it on camera and it flooding social media, and fans call it "PH Coffee." Officially, it is promoted as a Korean weight management brand that is all the rage in the Korean entertainment circle. However, some media investigations have found that this coffee, which advertises itself as Korean, has never been launched in South Korea itself; it is actually operated by a China-Korea joint venture, and its production site is also in China. The path to PH Coffee's explosive popularity, its true identity, and why it is classified under the "health food" category have sparked widespread attention. [more…]

Luckin Coffee has sparked strong dissatisfaction among fans after its online customer service and backend systems repeatedly misspelled the name of its brand ambassador, Jackson Yee, with related topics quickly trending on Weibo and ranking second on Xiaohongshu's hot list. Although Luckin subsequently posted an apology letter on Weibo, admitting the mistake and correcting it immediately, fans were not satisfied with the official response, believing that such disrespectful errors occurring repeatedly during the endorsement contract period were unacceptable. Previously, the roasted coconut latte endorsed by Jackson Yee surpassed 10.04 million cups in first-week sales, with fans contributing enormously, yet now the system cannot even correctly input the ambassador's name, which is truly lamentable. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Competition in the coffee market is becoming increasingly fierce. The traffic-driving effects of price wars and co-branding campaigns are gradually weakening, and brands are beginning to shift their attention to fan groups willing to spend money on their idols. Recently, Cotti's official announcement of a new spokesperson triggered a surge in store orders, while a group-buy link in Luckin's livestream with a fan nickname prefix once again set public opinion abuzz. Is this a carefully planned business war or fans spontaneously generating momentum? Can celebrity endorsements bring sustained purchasing power to brands, and will they blur consumers' focus on coffee products themselves? This article will guide you through the business logic and hidden concerns behind this traffic marketing. [more…]

Vitasoy International Holdings' interim results for the 2021/2022 fiscal year show that revenue fell 18.28% year-on-year, while net profit plunged 95%, marking the largest decline in recent years. The core trigger of this storm was the public backlash caused by the July 2021 incident in which an employee attacked police and then hanged himself, leading to large-scale product removals and celebrity contract terminations in the mainland market—a key region accounting for 60% of the company's total revenue. The incident occurred during the summer sales peak, obstructing new product promotion, while competitors seized the opportunity to accelerate penetration. Industry analysts pointed out that in addition to the public relations crisis, Vitasoy's structural weaknesses in the mainland market—over-reliance on the Pearl River Delta and insufficient penetration in the north—were equally fatal. Rising raw material costs and slow packaging updates further dragged down recovery, and it is expected to take at least three years to restore profitability. This article will sort out the sequence of events, market reactions, and future challenges, providing in-depth reference for observers in the coffee and beverage industry. [more…]

Actress and director Jia Ling sued a company in Anhui for unauthorized use of her cartoon boxing image on the packaging of its "Ms. Jia Black Coffee" and implying weight-loss benefits. Recently, the Qiaocheng District Court in Bozhou, Anhui, ruled that the defendant infringed Jia Ling's portrait rights and ordered it to stop producing the infringing product, issue a public apology, and pay 100,000 yuan in compensation for economic losses. The case stemmed from the box-office success of the film YOLO, when some merchants promoted black coffee products under the guise of "Jia Ling's same style," while the film's official team repeatedly clarified that it had never authorized any endorsement of fat-reducing products. This article reviews the course of events and the key points of the ruling, while reminding consumers to view celebrity-endorsed coffee marketing rationally. [more…]

Luckin Coffee has been making frequent moves this week, first collaborating with the top-tier IP Loopy, and then successively announcing celebrity endorsement partnerships with figures like Tan Jianci and Liu Yifei, keeping its popularity steadily climbing. However, what truly set social platforms abuzz was a wave of "secondary creation" spontaneously sparked by music fans—some netizens took the Loopy limited-edition hot drink cups launched last week and used markers to draw slanted bangs or blunt bangs on the little beaver, which unexpectedly made it look like David Tao and JJ Lin, quickly prompting a large number of fans to follow suit and show off their own "limited-edition collaboration cups." This mix-up not only had fans having a great time but also unexpectedly boosted sales of the limited-edition cups at Luckin stores. This article takes you through this amusing event, from misunderstanding to carnival, to see how fans used a single pen to turn coffee cups into "Mandopop collaboration editions." [more…]

As the "legendary machine" in the specialty coffee world, the Mahlkonig EK43 has long since risen from a single-origin grinder to a standard fixture in espresso cafés, thanks to its outstanding grind uniformity and extraction performance. From early experiments at Café Myriade in Montreal in 2009 to Matt Perger's endorsement on the world competition stage in 2013, the EK43 was gradually elevated to iconic status. Meanwhile, Ditting, another "high-end grinder," is often compared with the EK43, with each having its own strengths in burr layout and flavor profile. This article reviews the grind settings and structural differences among the EK43 series versions (EK43S, EK43T, EK43, EKK43), traces its rise to fame, and compares the design features of Ditting's horizontal flat burrs. Combined with Matt Perger's particle experiment data, it analyzes why the EK43 can achieve more uniform extraction. Front Street Coffee will also share related product recommendations in this article. [more…]

On specialty coffee menus, words like "micro-lot," "cooperative," and "processing station" are appearing more and more frequently, and price tags often jump up along with them. Behind these words lies an entire organizational system of origin—from seed to your pour-over dripper, the supply chain behind a bag of coffee is far more fascinating than you might imagine. First, let's look at the survival structure of smallholder farmers. [more…]

We know that the grading method of coffee beans usually depends on the actual situation of the growing country, such as being divided according to the size of the coffee beans, like Kenyan coffee; being divided according to the altitude, like Blue Mo [more…]

Recently, a string of trending topics on Weibo has reported that celebrity-linked tea beverage brands have been subject to court enforcement. The tea brand Ben Gong's Tea, co-founded by Hu Haiquan, was listed as a dishonest judgment debtor for refusing to fulfill its legal obligations, and Natural Stupid Milk Tea, where Guan Xiaotong once served as store manager, also added new information as a person subject to enforcement. The two incidents sparked widespread discussion among netizens about the relationship between celebrity endorsement and brand management. Hu Haiquan had already withdrawn his shares in advance, while Guan Xiaotong's studio stated that the case had nothing to do with her. Whether a celebrity halo can support the long-term development of a tea beverage brand—quality is what really matters. [more…]

At a time when tea beverage brands are competing to invite celebrity endorsements to gain traffic, Chagee originally planned to hold an offline event at Changsha IFS with celebrity Lin Yi in attendance, but it was temporarily called off because the number of people who showed up far exceeded expectations. This turn of events not only forced the brand to issue an emergency apology, but also triggered a chain reaction—a large number of disappointed fans turned to the rival Sexy Tea store also near Changsha IFS, unexpectedly bringing the latter a wave of orders and attention. This article will review the whole incident and analyze the reasons behind and impact of the cancellation of this event. [more…]

Blue Mountain coffee, as a legend in the coffee world, has always drawn attention for its high price and top-tier quality. But Blue Mountain coffee on the market is hard to tell genuine from fake, and prices vary wildly—so what is authentic Blue Mountain No. 1 coffee beans really worth? This article will comprehensively analyze the deep reasons behind Blue Mountain coffee's high price from multiple angles, including its historical prestige, the strict quality control standards of the Jamaica Coffee Industry Board, green bean grading specifications, limited-production methods, and its unique caffeine content. At the same time, the article also recommends related products from the Front Street brand, helping coffee lovers, while learning about Blue Mountain coffee, find a reliable purchasing channel. [more…]